Tel Aviv: Tel Aviv-based television station The Jerusalem Report will air a series on the lash packaging system in the Israeli market, which it says is an example of “a market system in which people buy products from a company that sells products for a specific purpose.”
The Israeli cable channel’s product placement series, titled The Lash Package, will focus on the product packaging system as a “key feature” of lash packaging in Israel.
The series will air on April 20 and 21.
It was commissioned by the Israeli Productivity and Innovation Ministry, and will cover the use of lash products in Israeli markets, including in the country’s capital, Tel Aviv.
The show will also feature interviews with producers and industry insiders, who say lash packaging is a significant product segment in Israel and is increasingly being utilized by consumers in the wake of the economic downturn.
The products being packaged by Israel’s largest companies are sold in large retail stores such as the Kmart in Tel Aviv, as well as in online outlets such as Amazon and eBay.
The product packaging is made of a variety of materials, including polyester, nylon, and a wide variety of synthetic materials, which are combined to create a high-end packaging.
Some lash products have even been made with a proprietary coating to create the appearance of extra weight and strength.
In addition to the product branding, the show will feature the producers of lash cosmetics and fragrances, who describe the lash products as “a luxury product for women, but also a product for men.”
The show is also being produced by Tel Aviv City Television, which is owned by Tel Einam, which produces TV stations in Israel, and by Tel Aruch, which also produces television stations in the United States.
Tel Einams flagship TV channel, Tel Eiha, is also airing the series.